BURNOUT NATIONALS,
Senior Marketing Manager,
New York, NY |
August 2023 - January 2025
*ROLES & RESPONSIBILITIES LISTED BELOW*
• Led all creative content strategy, driving social media growth, sponsorship acquisition, and merchandise/ticket sales. Scaled Burnout Nationals' Instagram from 5,500 to 21,000 followers in 2024, with 3.1M organic impressions and 500K+ digital ad impressions.
• Executed high-impact marketing campaigns that boosted event attendance by 3,000+ per major event and attracted 40,000+ attendees and 250+ competitors across all events in 2024.
• Reduced production costs by 20% while increasing revenue through sponsorships, vendor activations, and competitor entries—securing 40+ sponsors/vendors and 20+ influencer collaborations in 2024.
• Designed and produced all marketing assets, including event branding, digital/print materials, television ads, and merchandise, maintaining brand consistency across all platforms.
• Managed website content and email marketing, crafting bi-weekly email campaigns and press releases to drive engagement, ticket sales, and brand awareness.
• Coordinated media coverage and interviews surrounding and during SEMA Convention 2024.
Viral Instagram/TikTok Video
Television Advertisement