OME CONCERTS & EVENTS,
Digital Marketing Manager,
New York, NY |
May 2022 - October 2023
*ROLES & RESPONSIBILITIES LISTED BELOW*
• Established clear project roles, responsibilities, and objectives, fostering cross-functional understanding and collaboration between the marketing team.
• Managed marketing strategies for over 50 concerts and events across diverse venues, with capacities ranging from 600 to 12,000 attendees. Successfully executed campaigns that resulted in six sold-out events in 2023.
• Optimized marketing efficiency by streamlining email marketing, content creation, paid advertisements, social media management, press releases, and print production, effectively maximizing time, budgets, and resources.
• Collaborated with the marketing team on optimizing budgets and sponsorship initiatives.
• Increased social media conversions across various company accounts and major social media platforms by employing data-driven content strategies, integrating landing pages, and leveraging insights to convert social media success into increased ticket sales.
• Established a cohesive brand identity by leveraging Adobe Photoshop, Adobe Illustrator, Premiere Pro, and Canva, yielding a visually captivating and recognizable brand.
• Managed press coverage and content creation by overseeing the in-house media team and assigning tasks for media requests and press access
• Revitalized the online presence of "OME," boosting website traffic, reducing bounce rates, and enhancing user experience by launching a modernized desktop and mobile-friendly website. Implemented SEO enhancements, streamlined UX/UI design, optimized page load times, and conducted thorough tracking and analysis of traffic sources.
• Increased conversions and click-through rates (CTR) in email marketing through the strategic implementation of customer journeys, email funnels, and data-driven decisions, including the redesign with a mobile-friendly initiative.
• Coordinated the creation of personalized shoutouts to "OME" and curated social media content from renowned artists and comedians, including Andrew Dice Clay, Eric Clapton, John Oates (of Hall and Oates), Rob Schneider, Kevin Bacon, and more.
OME Poster Design
OME Mobile Site - Events Page
OME Mobile Site - Event Page
