ATLANTIC RECORDS,
Social Media Manager,
New York, NY |
May 2022 - October 2023
*ROLES & RESPONSIBILITIES LISTED BELOW*
• Monitored and analyzed emerging trends on TikTok, Instagram, Twitter, and Facebook, facilitating timely adaptation and elevating social media engagement.
• Enhanced artist visibility on Instagram by implementing a content calendar and consistent posting, resulting in a noteworthy increase in followers from 300,000 to 400,000.
• Coached artist in content creation strategies across various platforms, curating their accounts with a blend of user-generated and professionally captured content.
Skills:
• Social media strategy development and implementation
• Content calendar creation and management
• Trend analysis and adaptation
• Influencer and partnership collaboration
• Audience engagement and community building
• Campaign planning and execution
• Platform-specific expertise (TikTok, Instagram, Twitter, Facebook)
• Performance analytics and reporting
